Ciena Healthcare Management Names Teri Emrich Director of Census Development

SOUTHFIELD, MI, October 27, 2010

Ciena Healthcare Management, the largest privately owned manager and operator of skilled nursing and rehabilitation facilities in Michigan, has announced the appointment of Teri Emrich as Director of Census Development. The announcement was made by Ciena Healthcare Chief Operating Officer Kristine Halsey.

In this newly created position at Ciena Healthcare, Emrich provides support and training to Directors of Admissions and Marketing, conducts market feasibility studies and market analyses and serves as the liaison between the home office and all 35 Ciena Healthcare communities in Michigan and Connecticut.

"We are very pleased to announce Teri's appointment at Ciena Healthcare and the creation of this position," said Halsey. "Teri has nearly 20 years experience in the healthcare industry. Her knowledge and skill set will benefit Ciena residents and employees and result in ongoing, proactive dialogue between potential patients and residents, our communities and the home office."

Prior to becoming Director of Census Development, Emrich served as Admissions Director at Ciena Healthcare's Autumnwood of Livonia community. She also held positions with prominent long-term care providers including skilled nursing sales and marketing and manager of market development.

Emrich earned her BS in Psychology from Central Michigan University. She is a Dale Carnegie Course graduate.

About Ciena Healthcare Management, Inc.
With nearly 4,000 licensed beds, the thirty-five nursing communities managed by Ciena Healthcare comprise the largest privately owned operators of skilled nursing and rehabilitation communities in Michigan. Three Ciena managed communities are located in Connecticut. Founded in 1998, Ciena Healthcare communities offer a holistic approach to patient care, fully committed to residents' needs and well being while also promoting their independence. Ciena's vision is to change the way senior residences are operated and perceived by providing communities that feature private rooms, ambiance, attention to detail, fresh food preparations and 24-hour dining options, all delivered by high quality, compassionate and dedicated professional support staff. For more information, visit http://www.cienafacilities.com or call (248) 386-0300.

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