Position Marketing Group Enhances ISAT Banner Engagement Tracking and Reporting

CHICAGO, IL, April 05, 2013 (Press-News.org) PositionMarketingGroup.com (PMG), an Adaptive Marketing Agency, has released enhanced reporting for their Interactive Secured Advertising Technology (ISAT). The 2013 release expands banner tracking to include in-banner viewer engagements and post-banner conversions. This release focuses on the integrated dynamic messaging presented to viewers and adds to the existing secured lead generation and eCommerce capabilities of ISAT banners.

"The ISAT platform was designed for secured lead generation and engagement based advertising by bringing the desired viewer actions in-banner. Clients have expanded their performance directives to include dynamic maps, social media, mobile application downloads and video hot-spotting." Scott Madlener, President of PMG continues, "our reporting was originally designed to demonstrate the increase in performance. Now, we've built-in viewer engagement tracking to show client's additional messaging effectiveness."

Adding additional tracking points and placing value toward these viewer events will provide measured effectiveness reporting. Taken one step farther, PMG will begin automating the dynamic content capabilities within the ISAT banners. Based on internal performance algorithms, PMG plans on developing automated optimization techniques throughout 2013.

"The digital advertising industry has spent significant effort to optimize media and media placements based on behavioral targeting, buying intent and real-time bidding." Explains Greg Buhl, Chief Sales Officer of PMG. "Now, we are bringing real-time optimization within our ISAT banners, providing a better payoff to media budgets."

Position Marketing Group provides digital advertising solutions for consumer brands and retailers that target home owners and movers. The life-events surrounding home ownership, home improvement and moving provide advertisers with the single strongest selling opportunity to reach consumers with relevant products and services. PMG brings together targeted media with Direct Response solutions via their Interactive Secured Advertising Technology (ISAT), allowing our advertising partners to better engage their audience at a time of need.

Derek Bates, CEO of PMG states, "the PMG Adaptive Marketing Practice allows us the ability to create consumer 'experiences' with media strategies to reach individuals in quantity. As a result, our ISAT Banners typically out perform traditional rich media by 7-10 times. Our new tracking, message optimization and reporting will help PMG and PMG clients out-perform the competition for years to come"

Position Marketing Group places Consumer Brands and Retailers in front of qualified prospects and makes it easy for them to become customers. Position Marketing Group is an adaptive marketing and interactive advertising agency targeting the home-buyer audience and consumer home products marketplace. PMG's Real Estate and Living Media publisher group consists of almost 2,000 local, regional and national sites attracting over 28 million visitors a month. PMG's Internet Secured Advertising Technology typically out performs other online display advertising techniques by a factor of 7 times. For more information visit http://www.PositionMarketingGroup.com.