Online ‘personal brands’ key to job success for Gen Z
New research reveals how Generation Z perceive online ‘personal brands’ as a crucial tool to gain more advantage in job markets.
The study, led by the University of East Anglia in collaboration with the University of Greenwich, demonstrates the importance of authentically building online personal branding strategies and tactics to bridge the gap between Gen Z’s desired and perceived images on social media when job seeking.
Gen Z - the generation of people born between the late 1990s and early 2010s - are also in favour of a more dynamic, interactive, work-in-progress style of authentic personal brands, which may not necessarily show them as “perfect”, ...















