Making negative opinions agreeable: Study finds social sharing happens in terms of support
Toronto -- People post 500 million tweets and 4 billion pieces of content on Facebook a day. What makes them do it?
An urge to share and connect with others seems obvious. But, despite how toxic the social media sandbox can get, people more often share attitudes that are framed in terms of support instead of opposition, according to new research. That happens regardless of whether the opinion itself is positive or negative.
Take gun control. The research found that people were likelier to express themselves on that issue in terms of, "I support allowing guns," or, "I support banning guns," versus, "I oppose banning guns," or, "I oppose allowing guns."
"There are a lot of controversial issues where both sides talk about what they support - pro-life and pro-choice on abortion, for example," ...











