If sleeping on a bed of ice or eating bacon-flavored ice cream doesn't sound too appealing, consider the tale you'll have to tell about it later. According to a new study in the Journal of Consumer Research, some people can't resist a chance to collect experiences. "Recent marketing trends suggest that many consumers are attracted to unusual and novel consumption experiences and choose vacations, leisure activities, and celebrations that are predicted to be less pleasurable and enjoyable," write authors Anat Keinan (Harvard Business School) and Ran Kivetz (Columbia Business ...

People are more likely to buy unhealthy foods when they pay using credit or debit cards, according to a new study in the Journal of Consumer Research. "Two factors contribute to this intriguing effect," write authors Manoj Thomas (Cornell University), Kalpesh Kaushik Desai (State University of New York, Binghamton), and Satheeshkumar Seenivasan (State University of New York, Buffalo). "First, there is a correlation between unhealthiness and impulsiveness of food items: Unhealthy food items also tend to elicit impulsive responses. Second, cash payments are psychologically ...

The structure of the university in the 21st century is changing rapidly after its evolution into a multiversity in the 20th century. But as universities are being restructured to best serve the society of tomorrow, are their curricula reflecting these changes and the development of new and possibly even unformulated new disciplines and areas of inquiry? "No," says a consortium of educators that range from Arizona State University to University of New Delhi, India, and Wissenschaftskolleg zu Berlin , Germany, who have launched a website (www.curriculumreform.org), hoping ...

WASHINGTON, Oct. 18 – Can skin cancer be treated with light? Scientists at the University of California, Irvine (UC Irvine), believe so. They're exploring new ways to image cancerous lesions using LEDs that might advance a technique for treating cancer called photodynamic therapy (PDT) -- work that they will describe at the Optical Society's (OSA) 94th annual meeting, Frontiers in Optics (FiO) 2010 at the Rochester Riverside Convention Center in Rochester, N.Y., from Oct. 24-28. In PDT, photosensitizing chemicals that absorb light are injected into a tumor, which is ...

Stem cell therapies hold increasing promise as a cure for multiple diseases. But the massive potential of a healthy stem cell has a flip side, as faulty regulation of stem cells leads to a huge range of human diseases. Even before birth, mistakes made by the stem cells of the foetus are a major cause of congenital defects, and cancer is also caused by the body losing control of stem cell function. Guiding stem cells along the correct pathways and, where necessary, reversing their mistakes is the goal of everyone in this field. Now, Michael Levin (http://www.drmichaellevin.org/) ...

MEDFORD/SOMERVILLE, Mass.--Biologists at Tufts University School of Arts and Sciences have discovered that a change in membrane voltage in newly identified "instructor cells" can cause stem cells' descendants to trigger melanoma-like growth in pigment cells. The Tufts team also found that this metastatic transformation is due to changes in serotonin transport. The discovery could aid in the prevention and treatment of diseases like cancer and vitiligo as well as birth defects. The research is reported in the October 19, 2010, issue of Disease Models and Mechanisms. ...

More South Australian homeowners are going greener and adding tangible value to their homes by adopting the latest home energy technology. Chief Executive Officer of ZEN Home Energy Systems, Mr Richard Turner, said he has been inundated with requests for home energy systems, as home owners play their part for the environment, lower their energy bills and also boost the value of their homes. The ZEN Home Energy System is the first of its kind to offer consumers a complete branded, fully integrated solar grid connect home energy system. "ZEN has turned ...

Does your management team have M&A experience? What preparation work must be completed and what resources will be required? For many mid-sized companies, preparing for an M&A transaction places a significant burden on staff and resources. The management team, largely focused on the day-to-day operations of the company, must now find time to lead the company through the preparation process and be available to respond to arising issues and unexpected challenges as a potential deal unfolds. The best practice is to conduct a "readiness" assessment to determine the steps ...

Families with Faith Ministries is celebrating the premiere of Family and Marriage Radio by hosting the first Families with Faith Great Book Giveaway. All those interested should create an Our Faith Community account today at http://www.FamilieswithFaith.com and then join the Great Book Giveaway group to win a free book from one of these great authors: Dr. Rob Rienow author of Visionary Parenting, Amy Rienow author of Shine , Dr. Ron Clark author of Am I Sleeping with the Enemy, Rev. Angel White author of A Woman of Worth, Gary and Mona Clark authors of ...

Team Fitness America announced their October Personal Trainer Of The Month. From Margate, Florida, Brian Bowen has demonstrated what it takes to be chosen as a top personal trainer of Team Fitness America from a nationwide team of personal trainers. Bowen's unique approach to clients and having been overweight at one point in his life has led him to assist many other clients with their weight loss goals. For that Bowen was chosen for the Team Fitness America Personal Trainer Of The Month Award. Bowen, who is also running for personal trainer of the year, is an excellent ...

HotelsCombined.com, the world's leading hotel price comparison search engine, announced that the prices of hotels in Mecca (Makkah), Saudi Arabia, the birthplace of Islam, were up 31% for the Muslim holy month of Ramadan 2010 YOY. Sites statistics indicate the average night rate for Ramadan was USD $568 this year, up from $433 in 2009. Spokesperson, Hichame Assi, Head of Strategy and Online Marketing for HotelsCombined.com, said, "Whilst the average night rate for Ramadan increased, it did not cause pilgrims to cut their travels short, rather pilgrims extended their ...

Ofmansports.com, which exclusively offers customized team uniform for schools and club teams at affordable prices, has officially launched its new custom sports team uniforms website at http://www.ofmansports.com). "With most companies offering only stock uniforms, so limiting what they have to offer, it's not so at Ofmansports.com, and since we do custom, we can create a uniform of just about any style and color so the look is endless," said James Estrella, a former athlete and founder of the online athletic apparel company. Ofman Apparel sells uniforms and related ...

Most authors agree that the day when you finally hold your book in your hands is one of the happiest days for a writer. After so many months -if not years- of writing, revising, editing, submitting and finally publishing you can see and touch your baby. This occasion calls for a big celebration, but how do you celebrate with ALL of your readers? Lori Calabrese, award-winning children's author, has responded with the announcement of a virtual book launch party for her new picture book, The Bug That Plagued the Entire Third Grade. Calabrese will host her week-long virtual ...

Every Tuesday evening at 7:03 PM eastern time, you can listen to Wellness, Wholeness & Wisdom radio with host Psychologist Parthenia Izzard, CNHP. The program is archived within minutes of the live broadcast on the internet and rebroadcast Saturday mornings at 9:03 AM eastern time. On your computer go to http://www.amtherapies.com and click on the Radio link to listen to the show live online or on your phone! Program topics range from authors like Bishop Jordan, James Redfield, Immaculee Ilibagiza, and William Tiller to owners of products like Rishi Teas, and Dr. Kracker. ...

With a growing client base in Orange County, Bolt Public Relations, LLC, an award-winning public relations and social media management agency originally based in Carlsbad, Calif., has opened the doors to a new beachside office in Dana Point, located at 34052 La Plaza Drive. The expansion comes on the heels of new client wins in the Orange County region. In addition to an expanding market presence, Bolt PR is also pleased to announce the addition of Dennis Olson as its newest Account Executive. Prior to joining Bolt PR, Olson served as the lead reporter and writer for ...

The nine-year Afghanistan and Iraq war is now being dubbed as America's longest war. During a recent CNN segment, Dr. Sanjay Gupta reports on the alarming suicide and hospitalization rates among U.S. troops. There were more soldiers hospitalized in 2009 for mental health issues (17,538) than physical injury (11,156). It was also reported that if a soldier is redeployed, their susceptibility to PTSD increases at a rate of 2.5. Some soldiers reported up to 12 re-deployments during the course of this war. Soldiers are not the only ones at risk of suffering from PTSD. Children ...

Basingstoke based Virtual Technology Group will deliver LiveEnsure secure authentication to their customers. Virtual Technology Group effectively evaluates their customers business needs and match those needs to a range of technology and solutions that encompass the most cost effective solutions. They work directly with new technologies ensuring maximum value for their customer creating effective solutions, delivering next generation networks today. They are one of the few companies actually delivering VDI, 10GE networks and consolidations of over 500 servers they support ...

Mark Weisbeck hand sands each individual piece of wood to a buttery smoothness, then attaches a mirror polished curve of aluminum to fashion a modern piece of mini furniture to create the finest iPad stand available. $295.00 USD. Available through the artist at artaccessoriesbyweisbeck.com. The iStand is designed at the perfect angle to use the iPad in both portrait and landscape formats and complements all desktops as well as office or home interiors. Modern, simple and elegant, the iStand is the latest product introduced by international award winning Weisbeck Design. ...

Luke Peters is the owner, founder and president of Air & Water, Inc. Founded in 2002, Air-N-Water.com is an online website retailer focused on meeting the heating and cooling needs of its customers. Since its early start as a simple website run out of Peters' condo, Air-N-Water.com has grown into one of the Internet's premiere retailers of heating, cooling and home appliances. Recently, the company was even named to Internet Retailer's prestigious Top 500 list, ranking No. 19 in the Home Improvement category. Luke Peters began his professional career as an environmental ...

Baby Stuff Gifts today announced it has added to their assortment new holiday gifts from manufactures of children's personalized plush toys, hand painted keepsake ceramic plates and ornaments. Nancilyn Gray Scott a spokesperson for Baby Stuff Gifts states, "The Company's 2010 holiday collections include personalized gifts for babies and children, from top manufactures such as Little Worm and Company and North American Bear Co. We have added to our online store gifts for Halloween, Thanksgiving, Christmas and Hanukkah, rounding out our offering of specialty holiday baby ...

The team at Merced Organics took notice of and decided to help fill the varying special diet needs of our community. This team is committed to making our community a happier, healthier one. It will be the first Health Food store in Merced since Haye's Health Food store closed its doors. Merced Organics is dedicated to bringing something to Merced that it currently lacks, choices when it comes to healthy or special diet needs. They're specialty will be wheat and gluten free products as well as soy and meat free items. They are also dedicated to getting you the most for your ...

October is the month for apple picking, pumpkin patches, haunted houses and winding through the trails of the world's largest corn maze. Third generation agricultural engineer, Lyle Jaworski and the Jaworski family have taken on the formidable task of creating the wold's largest corn maze. The world record corn maze is located in historic Dundee, MI, just off Highway 23 at exit 17 and is officially called Farmer J's Corn Maze. It is a labor of love for the Jaworski family. "This is our tenth year in the corn maze business," says Lyle Jaworski, who also runs the family farm ...

Eastern Biotech & Life Sciences organized a seminar to increase awareness of the Comprehensive Newborn Screening Program. This is a screening test for the early detection of inherited and metabolic disorders which if detected in time can save a life or prevent irreversible disability. Dr. P.K.Rajiv, Consultant Neonatologist, NMC Specialty Hospital, Dubai, UAE said, "Every newborn needs to be screened, especially if they are sick or belong to a high risk group that includes, unexplained deaths of siblings, miscarriages & aborted fetuses, exhibit symptoms of IEMs, babies ...

WritingRaw continues to evolve and grow - allowing more of everything to be on the site... more writing in all our categories, more book and publishing news (updated daily), more art (with daily updated cartoons), more interactive features (the Wall), and other informative and entertaining bits and pieces... WritingRaw is stepping into the future of literature like no other site on the web! The October 15 issue of WritingRaw.com is NOW online: Writing Raw is a FREE literary ezine dedicated to new and emerging writers. Our goal at Writing Raw is simple - to serve the ...

Enhancing its role in raising the standard of engineering profession in the Levant, LGELF Air Conditioning Academy (LG AC) invited Lebanese engineers to participate in the course the Academy recently held on the tools and systems of air conditioning (HVAC). Through the course, and in addition to technically enabling the Lebanese engineers, the course tackled technical and troubleshooting matters on variable refrigerant flow (VRF) system, thus familiarizing the participants with the latest technical developments in this sphere. It should be noted that the course operates ...