Starwood Hotels and Resorts Launches Campaign to Protect Environment and Support Children in Need

AMMAN, JORDAN, November 03, 2010 (Press-News.org) Starwood Hotels & Resorts today announced its latest campaign in the Middle East, which is aims to protect the environment and raise money to provide wheel chairs to children with disabilities.

From November 1, 2010 to January 31, 2011, Starwood properties across the Middle East will come together to support the cause by collecting plastic caps from bottles used at their hotels and raising funds by selling them to plastic recycling companies in the region. Along with that, hotel associates will also collect caps from their homes and neighbourhoods to contribute to the collection.

"Starwood, our guests and our associates are committed to helping the communities in which we operate and this is evident through the many CSR activities we run globally. This new and unique campaign will benefit the environment and help children in need across the region." said Guido De Wilde, Vice President & Regional Director, Starwood Hotels & Resorts, Middle East.

This is the third major CSR initiative that Starwood Middle East has participated in this year. In August, properties across the region raised funds for Starwood's "Road to Awareness" campaign. Road to Awareness is a Starwood associate fundraising campaign, which this year alone has raised over US$320,000 to support UNICEF's 'Schools for Africa' project in South Africa. In addition, Starwood hotels throughout the Middle East provided Iftar packages for cab drivers across the region during the Holy Month of Ramadan.

Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis , The Luxury Collection , W , Westin , Le Meridien , Sheraton , Four Points by Sheraton, and the recently launched Aloft , and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com.

For further information please contact:
Maissa Al Assa'ad
Area PR Manager Levant
Starwood Hotels & Resorts Worldwide Inc.
Phone: +9633-3734630
Fax: +9633-2122202
Email: maisaa.assad@sheraton.com

Caroline Zaher
Area PR Manager Gulf, Saudi Arabia, Yemen and Pakistan
Starwood Hotels & Resorts Worldwide Inc.
Phone: +965 22982070
Fax: +965 22413447
Email: caroline.zaher@luxurycollection.com

Derryn French
Complex Director of Market Communication
Le Meridien Mina Seyahi Beach, Resort & Marina
Phone : + 971 4 399 3333
Fax : +971 4 399 3111
Email : derryn.french@starwoodhotels.com