CHICAGO, IL, April 03, 2014 (Press-News.org) The key to your business' success is sitting right in front of you: it's your customer. The real challenge is understanding them deeply enough to increase the impact of your marketing. The new e-book, "Capturing Competitive Advantage: Using Insights to Tame the Strategic Planning Beast," by Insights in Marketing, LLC (www.insightsinmarketing.com), a research-based marketing consultancy in the Chicago area, will guide business leaders on how to ensure they have the right insights that will help shape the company's long-term success.
According to Brian Fletcher, VP of Consulting Services with Insights in Marketing, success and consumer understanding go hand in hand. "When a company's strategic plan is formulated around the insights it has gleaned from the consumer, success is imminent," said Fletcher. "Too often, businesses think that they're calling all the shots. Executives lose sight of one of the most important lessons, and that is that the customer comes first. Listen to what the consumer wants and respond, and you're on your way to a business victory."
For more than 25 years, Insights in Marketing has partnered with numerous clients to study the consumer uncovering insights that matter along the way. The result: translating customers' moves and motives into clear, actionable steps that help businesses break through the noise and make stronger consumer connections. This e-book continues that tradition by sharing lessons to help businesses formulate strategies tailored to their needs
According to IIM, there's much room for improvement out there. A recent study by the Economist Intelligence Unit found that only 60 percent of global businesses consider their company consumer centric. IIM's believes that when marketing initiatives are rooted in consumer insights, a business is more likely to succeed and to gain competitive advantage.
"Capturing Competitive Advantage" makes it clear that the strategic planning process is not a one-size-fits-all endeavor. The goal of the book isn't to write the strategic plan for a business. Instead, it poses questions to challenge the thinking of business leaders on how consumer insights impact the planning process.
The straightforward guide includes valuable information such as:
• A strategic plan information checklist
• A practical game plan to help create your strategy
• How to conduct a consumer insights audit
• Targeted exercises to help uncover who your consumer is
• Instructions to help you better understand your target audience
• Suggestions on how to deliver insights that matter in your business
• Guidelines on how to measure success
To learn more about this e-book, and how to create competitive advantage for your company, please visit Insights in Marketing.
About Insights in Marketing, LLC:
Insights in Marketing, LLC (IIM) is a research-based marketing consultancy dedicated to maximizing your brand's impact by providing complete consumer understanding. IIM's experienced consultants deliberately leverage qualitative, quantitative and psychology-based research approaches that start with the consumer and lead to success. For more information about IIM, visit the IIM website, blog, LinkedIn, Facebook page and Twitter feed.
IIM Releases E-book on Capturing Competitive Advantage in Strategic Planning
Insights in Marketing (IIM) suggests that consumer insights are the key to success in long-term strategy
2014-04-03
ELSE PRESS RELEASES FROM THIS DATE:
Pioneer Engineering Announces New Dynamic Shop Balancing Services
2014-04-03
Pioneer Engineering, one of the leading and premier providers of reliability engineering and vibration analysis services and training, announced the recent purchase of an IRD B50 balancing stand, allowing the engineering firm to now offer dynamic shop balancing services for their clients.
"Being a pioneer requires innovative thinking and approaches to the most common challenges. At Pioneer Engineering, we apply that attitude to every aspect of our business," said Jessica Dieken, the director of marketing and sales for Pioneer Engineering. "The addition of dynamic shop ...
Leisure Sports, Inc., Introduces Air Fit, America's First Altitude Training Room
2014-04-03
Leisure Sports, Inc., announced today that its new fitness club in Pleasanton, Calif., The Quad, will offer the largest altitude training room in North America, called Air Fit. Opening April 10, the 1,000 square foot Air Fit training room will accommodate up to 27 individuals per session. Designed for athletes and fitness enthusiasts, Air Fit offers individuals the ability to take their training to the next level with 50-minute high intensity fitness classes that simulate exercising at 5,280 feet in a hypoxic chamber with reduced oxygen to mimic a high altitude environment. ...
Practice Management Institute to Continue with ICD-10 Implementation Efforts Despite One-Year Delay
2014-04-03
Practice Management Institute (PMI) today announced intent to continue ICD-10 instruction despite a motion passed late yesterday to delay ICD-10 implementation until October 1, 2015. The passage of H.R. 4302 also averts a 24 percent payment reduction in provider reimbursement for Medicare services for the next 12 months. The bill now awaits the President's signature.
The bill would allow Congress to pass again on a permanent fix to the Sustainable Growth Rate (SGR), a formula which determines the rate of compensation providers receive for procedures paid by Medicare. ...
Author's Tea Launches a Social Network for Authors and their Fans
2014-04-03
Author's Tea, Inc. officially launched its website Monday, March 31, 2014. A social network for authors and their fans, http://www.AuthorsTea.com gives users a place to create, connect and share their stories. The website primarily features fanfiction stories but published authors can also display their books and blogs.
"It's a site for writers, by writers," said President, Dru Ubben. "We've built a platform where authors can showcase their work and interact directly with fans and other like-minded artists." Stories are housed in familiar categories and users will recognize ...
Kayona 'Teases' Of Music and Men
2014-04-03
Back in November, DC-based "artistic entrepreneur" Kayona Ebony Brown launched a self-contained crowd-sourcing site (http://ofmusicandmen.info) to help market and raise money for her project, Of Music and Men, and today we get to see what it is. Well, at least a tease.
Watch the teaser here: http://youtu.be/H4TUYvnclZI.
For more than two years, Brown has been developing a multifaceted project, which includes the novel, Tenth Letter, music, and a scripted series entitled, Of Music & Men.
The show is based in-part on her own life as the young, female owner of ...
NJMEP Announces Impact of $2.5 Billion on New Jersey's Manufacturers
2014-04-03
The New Jersey Manufacturing Extension Program, Inc. (NJMEP) announces that its programs and services have helped New Jersey manufacturers realize more than $2.5 billion in value. NJMEP has also enabled Garden State manufacturers to create or retain more than 20,000 jobs for the state's economy. The numbers reflect NJMEP's impact from 2000 through 2013 and are reported by an independent third-party, Fors Marsh Group.
NJMEP is a not-for-profit that helps New Jersey's manufacturers become more profitable. NJMEP's services are geared towards assisting state manufacturers ...
NBC Olympics Chose Media Links to Provide Media Transmission Solutions for the 2014 Olympic Games in Sochi, Russia
2014-04-03
Media Links Inc., a wholly owned subsidiary of Media Global Links, the market leader in broadcast and network solutions for media over IP, was selected to provide its Media Transport solutions to NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-23.
The announcement was made today by David Mazza, CTO and SVP, , NBC Olympics, and Tom Canavan, President, Media Links Inc.
Media Links Inc. provided NBC Olympics with a full system of MD8000 media transport solutions with JPEG2000 ...
Chem-Dry Recognized as a Top Home-Based Franchise
2014-04-03
In the April 2014 issue, Chem-Dry - the world's largest carpet and upholstery cleaning service - is featured as a top home-based franchise system in Entrepreneur magazine's 2014 Top Home-Based Franchises list. The global carpet cleaning leader and industry pioneer was ranked at no. 10, marking the 19th consecutive year the company was recognized on the list of the top 100 home-based franchises.
"Being acknowledged among so many well-known and highly regarded concepts in the franchising space is a great honor and a true testament to Chem-Dry's dedication to innovation ...
Brentano's New Faux Leathers Shine
2014-04-03
Always high-performing, Brentano's carefully curated line of eco-friendly, polyurethane faux leathers includes the full range between soft, neutral textures and graphic, eye-catching prints and embroidery. But the spring Discovery collection pushes those boundaries with Komodo, the fantasy leather of a giant lizard that stretches previous technical limits for embossed polyurethane.
This spring's two nature-inspired, faux leather patterns add shine to Brentano's line: the 10 colorways of Komodo, each with a subtle sheen, and the six colorways of Splint, whose printed ...
Entice with Alluring Babydolls from iLoveSexy.com
2014-04-03
Babydolls are an essential in every woman's lingerie wardrobe because they are easy to wear and fun to dress up in. Unlike other pieces that hug every bump and curve, babydolls flare out creating comfort as well as providing a little more coverage for those who prefer it. However, that does not necessarily mean that they can not be a sexy piece. There are many variations to the baby doll, and iLoveSexy, an online retailer for lingerie and costumes, provides hundreds of style that range from the most classic to adventurously risque.
A classic babydoll is usually satin ...
LAST 30 PRESS RELEASES:
Scientists target ‘molecular machine’ in the war against antimicrobial resistance
Extending classical CNOP method for deep-learning atmospheric and oceanic forecasting
Aston University research: Parents should encourage structure and independence around food to support children’s healthy eating
Thunderstorms are a major driver of tree death in tropical forests
Danforth Plant Science Center adds two new faculty members
Robotic eyes mimic human vision for superfast response to extreme lighting
Racial inequities and access to COVID-19 treatment
Residential segregation and lung cancer risk in African American adults
Scientists wipe out aggressive brain cancer tumors by targeting cellular ‘motors’
Capturability distinction analysis of continuous and pulsed guidance laws
CHEST expands Bridging Specialties Initiative to include NTM disease and bronchiectasis on World Bronchiectasis Day
Exposure to air pollution may cause heart damage
SwRI, UTSA selected by NASA to test electrolyzer technology aboard parabolic flight
Prebiotics might be a factor in preventing or treating issues caused by low brain GABA
Youngest in class at higher risk of mental health problems
American Heart Association announces new volunteer leaders for 2025-26
Gut microbiota analysis can help catch gestational diabetes
FAU’s Paulina DeVito awarded prestigious NSF Graduate Research Fellowship
Champions for change – Paid time off initiative just made clinical trials participation easier
Fentanyl detection through packaging
Prof. Eran Meshorer elected to EMBO for pioneering work in epigenetics
New 3D glacier visualizations provide insights into a hotter Earth
Creativity across disciplines
Consequences of low Antarctic sea ice
Hear here: How loudness and acoustic cues help us judge where a speaker is facing
A unique method of rare-earth recycling can strengthen the raw material independence of Europe and America
Epilepsy self-management program shows promise to control seizures, improve mood and quality of life
Fat may play an important role in brain metabolism
New study finds no lasting impact of pandemic pet ownership on human well-being
New insights on genetic damage of some chemotherapies could guide future treatments with less harmful side effects
[Press-News.org] IIM Releases E-book on Capturing Competitive Advantage in Strategic PlanningInsights in Marketing (IIM) suggests that consumer insights are the key to success in long-term strategy