Topping the SEO and Social Media Marketing Rankings is Carrentals.co.uk

Price comparison site leads the way for organic searches taking 53% of car hire related online searches, announced Greenlight in its new report*.

2011-01-23

SURREY, ENGLAND, January 23, 2011 (Press-News.org) Carrentals.co.uk, the leading car hire comparator, has topped the search engine rankings for social media marketing and SEO according to the latest research of the car hire sector from Greenlight, the leading search engine marketing agency.

Grabbing 53% of the 763,000 car rental related searches, the car rental website managed top spot for organic search engine rankings in October 2010. It also maned to record the highest Social Media Popularity Index (SMPI) too.

"Over the last 12 months we have pushed our social media marketing strategies to help customers, both new and existing, to contact and interact with us. This, coupled with our expertise in search engine marketing and optimisation has pointed us at the forefront of the car rentals sector, and the Greenlight report has highlighted that our investment in marketing has been favourable," said Gareth Robinson, the managing director of the car rental website Carrentals.co.uk.

Taking first place in the search engine rankings domestically and worldwide searches, with 54% and 53% respectively, Carrentals.co.uk is shown to be the most visible site by the Greenlight report, and since July 2010, the company's visibility has risen by 6%.

"Reflecting our successful online marketing strategy by hitting the top position for the most visible car hire website just shows that what we're doing is working and we will continue to refine and develop the strategy over the next few months to ensure we stay there," said Gareth. "We are particularly excited about being top of the social media popularity charts, as this is a rapidly growing and expanding part of marketing."

At the 2010 Travolution Awards, in the Meta-search/Price Comparison categories, Carrentals.co.uk was Highly Commended which supports the findings of Greenlight and the comparator's growing online presence.

Launched in 2007, the Carrentals.co.uk site has grown exponentially and now has more than 50 top car hire companies to compare between, including Holiday Autos, Hertz, Opodo, Thrifty, Alamo, Sixt, Budget, Auto Europe and Ebookers in more than 10,000 worldwide locations.

Further details and information can be seen at www.carrentals.co.uk.

* Greenlight's quarterly Car Hire report is an independent analysis of the most important search terms, trends and benchmarking data in this sector for October 2010. Full details are available at http://www.greenlightsearch.com/knowledge/sector-reports/.

About Carrentals.co.uk
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the Carrentals.co.uk site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 10,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type.

The Carrentals.co.uk site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit www.carrentals.co.uk

About Greenlight
Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York. http://www.greenlightsearch.com/

Media Contact
Debbie Williams, Rachel Builder & Jenny White
Context
T: 01625 511966
F: 01625 511967
carrentals@contextpr.co.uk
www.contextpr.co.uk

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