Lead Galaxy Makes Multilingual Move

LONDON, ENGLAND, September 08, 2010 (Press-News.org) Until now, Lead Galaxy has provided its property sales lead generation services only in the English language. But a new 2-way translation system will connect advertisers with a much wider potential audience, allowing agents and developers to reach rapidly growing new markets for overseas property, such as Russia, Latin America, Continental Europe and Asia.

With the Lead Galaxy system:
- Data feeds of real estate listings can be added to the system in any compatible language
- Advertisers will no longer be required to have an English language version of their data feed
- Listings are translated into a wide range of languages for onward distribution
- Non-English language property portals can add "cost per lead" listings to their local site
- Portal partners can increase income by generating leads for listings in any available language
- Enquiry comments are displayed in up to 3 languages:
o English
o The original language of the enquiry
o The advertiser's main language

Dan Johnson, director of Lead Galaxy said:
"We first started looking at our multilingual strategy more than 18 months ago, so it's taken quite a lot of time and investment to get to this point. It's not a simple process. It was crucial to us that we avoid relying on the automatic translation of large passages of text, as this creates a poor user experience. At the same time, we wanted to be able to quickly deploy our full database into each new language. Finally, we wanted to come up with a way that maximizes the chance of customers and advertisers actually being able to communicate.

We believe we've achieved all of these things and that our system is robust, scalable and will work in any language. Our portal partners are generating thousands of pounds each month with minimal effort, simply by referring leads into our system. Our ambition is now to replicate those relationships worldwide and expand our network of portal partners globally."

Having successfully completed pilot testing with French language listings and distribution, the Lead Galaxy technical team will now move onto Spanish and Russian versions, before rolling out into all major European languages by the end of the year, with plans also afoot to cater for Arabic, Mandarin and Korean.

Visit Lead Galaxy at http://www.LeadGalaxy.com

Lead Galaxy is a set of online marketing tools that internationally-focused estate agents and developers can use to promote property to a worldwide audience and drive sales leads for the property they are selling. The platform currently feeds listings into more than 30 international property portals, delivering around 10,000 leads per month to its advertisers.

For all enquiries, contact Dan Johnson, Director on +44 (0)20 7952 7650.