Medic&Yugo's "Branded Alive" offers a glimpse of the future
Brand evolutionists Richard Medic and Azer Jugo have launched Branded Alive, an audacious series of fictional branding scenarios that will bring "why didn't we think of that?" revelations to corner offices and boardrooms worldwide.
BRUSSELS, BELGIUM, April 20, 2011
Every Monday, Medic&Yugo will post at brandedalive.com another scenario from their first book of brand evolution case studies, a work in progress due for print release early next year. These scenarios will show the world's leading brand owners and agencies the opportunities they are missing to monetise, leverage and communicate their brands.Organisations as diverse as Wikileaks, Adidas, Huffington Post, the European Commission and Coca Cola are all set to be "branded alive" in the coming weeks. In most cases, brand owners and their agencies are able to purchase any planned scenario to stop its publication, or to commission a Brand Evolution Case Study tailor-made to their specific needs.
In a joint statement issued today, Medic&Yugo said: "The organisations we'll be 'branding alive' each week are going to face a dilemma. Should they sit back and let us give away valuable IP capital and creative content that could do wonders not only for their brand, but also for the brands of their competitors? Or should they simply contact us before their competitors do?"
Medic&Yugo is a Brussels-based consultancy that helps corporations and agencies around the world to evolve their brands into the future.
Contact: Richard Medic at richard@medicyugo.com
We are brand evolutionists!