The World of Indie Soda Gains its Independence, and Reveals How to Keep up with the Industry's Major Players, in the March Issue of Food & Drink Digital
Everybody already knows the big names: in the world of soda, PepsiCo and Coca-Cola dominate. But what about the little guys?
SAN DIEGO, CA March 29, 2012
Everybody already knows the big names: in the world of soda, PepsiCo and Coca-Cola dominate. But what about the little guys? Independent soda companies are working hard every day to get their products into supermarkets and specialty shops - and while it all starts with a good idea, a lot more than that goes into making it a success. In this month's issue of Food and Drink Digital, we talk to Reed's Inc. CEO Chris Reed to find out what it takes to make it in the independent soda business."Short of the big guys, who have so much horsepower and can launch a brand overnight, brands just take a lot of nurturing," says Reed. "It takes years before people discover you. You have to just say: 'OK, I'm in it for the very long haul, and I'm going to stick behind it hell or high water.' You have to be willing to believe in your product even when the marketplace doesn't."
For a more in-depth look behind the scenes of the indie soda industry, check out the full articlehere: http://www.foodanddrinkdigital.com/magazines/10521
About Food & Drink Digital
Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology, and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.
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Sasha Orman
Food & Drink Digital
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