First Valuation Attends the CMBA's 40th Annual Western Secondary Market Conference Following Launch of Enhanced BPO Product

WESTMINSTER, CO, July 13, 2012 (Press-News.org) First Valuation, an industry-leading collateral valuation services provider, is attending the 40th Annual Western Secondary Market Conference in San Francisco this week. Armed with a tremendous promotion for their latest product, the BPO PLUS with DATA ADVANTAGE, the company has its sights set on ramping up sales in the secondary market where the product is already outperforming many of its competitors. The BPO PLUS with DATA ADVANTAGE takes standard BPOs to the next level, giving both the QC reviewer and the end user a complete view of the market by providing the full set of local MLS farm data in addition to the comparables selected by the local market expert.

As a promotion for the newly released report, First Valuation is offering attendees of the CMBA Western Secondary Market Conference a chance to save $2500 on the BPO PLUS with DATA ADVANTAGE product. Simply for attending the conference, lenders, investors, servicers and other users of valuation products are eligible to receive $25 off of each of their first 100 orders.

With the BPO PLUS with DATA ADVANTAGE, each potential comparable in the market is charted and scored using First Valuation's automated comp scoring algorithm. Separated into three individual sections of Sales, Listings and Pending Sales, pertinent information including proximity, year built, GLA, bed/bath count, days on market and listing or sales date is provided for each potential comparable. A summary section then provides average values for Comp Sales, Comp Listings, Farm Data Sales and Farm Data Listings. This comprehensive view of the local market allows the reviewer and end user to quickly determine if the best comparables were selected and confirm that the BPO provides a well-supported valuation.

"BPO's continue to be a relied upon valuation method in the secondary market. With today's economic climate, the need for accurate and consistent valuations is greater than ever," said First Valuation President, Michael S. Richardson. "The BPO PLUS with DATA ADVANTAGE gives a complete picture of the market to ensure a well-supported valuation."

The BPO PLUS with DATA ADVANTAGE will rely on the same process flow and technology that power First Valuation's standard BPO products. The process starts with First Valuation's panel of tens of thousands of local market experts who provide precise and well-supported opinions of value using the company's award-winning V3 technology. Every BPO PLUS with DATA ADVANTAGE must pass an automated completeness and quality control check comprised of more than 650 validation points before it can be submitted by the agent for a quality review. Once received, every BPO PLUS with DATA ADVANTAGE report is manually reviewed by the company's Westminster, Colorado-based quality control department to ensure accuracy, quality and consistency in each report.

"We've worked hard to set the standard for quality within the Broker Price Opinion market," said Richardson. "We believe the BPO PLUS with DATA ADVANTAGE will further strengthen our reputation for quality while providing our clients with the data to further mitigate risk in their valuation process."

Richardson is representing the company at the conference. To set up an appointment to discuss the details of the BPO PLUS with DATA ADVANTAGE or any other valuation product the company offers, email info@firstvaluation.com or call (303) 991-9919 ext. 1026.

About First Valuation

First Valuation is an industry leading valuation services provider. Launched from the foundation of BrokerPriceOpinion.com, which was founded in 2004, First Valuation provides highly customized nationwide valuation solutions with a focus on quality, consistency and responsiveness. The company offers both residential and commercial valuation products including BPOs, appraisals, automated valuation models (AVMs), photo and condition reports, retrospective valuations and review products. The company utilizes a combination of unique placement processes, local market experts, state-of-the art technology and expert quality review to provide the highest quality products in the market. For more information, please visit http://www.FirstValuation.com or call (303) 991-9919. The company's social networking can be accessed on Linked In (First Valuation), Facebook (First Valuation) and Twitter (@firstvaluation).