VIA's Healthcare Division Continues Its Significant Momentum in 2012

Supporting More Than 400 Healthcare Organizations Nationally, VIA Continues to Expand Service Offerings, Grow Customer Relationships and Bolster Leadership

2013-02-04

PORTLAND, OR, February 04, 2013 (Press-News.org) VIA, a leading provider of healthcare translation, literacy and cultural services, highlighted today its continued momentum in the healthcare market, spurred by a solid performance this year. VIA's healthcare group has achieved significant milestones that include increased adoption of its translation and learning services, growth in customer relationships and new leadership.

"Our commitment to customer excellence remains our focus in all the things we do," says Chanin Ballance, CEO of VIA. "Our innovative solution design, value-add services and our extensive expertise in the U.S. healthcare market, that address upcoming healthcare reform and other language access challenges, position the company well for the year ahead."

More than 23 million U.S. residents report having Limited English Proficiency (LEP), and changes to healthcare reform under the Obama administration and Affordable Care Act will increase the demand for language and cultural services in the U.S. to support a growing pool of patients eligible for care.

"VIA is committed to providing comprehensive, scalable, affordable solutions to assist our customers with improving outcomes and access to quality care across the country, as well as to help reduce health disparities resulting from cultural and language barriers," Ballance said.

Services specializing in language and culture are in demand and are estimated to grow 12 percent per year. Industry research firm, Common Sense Advisory, calculates that that the worldwide language-services business was worth $34 billion in 2012.

In addition to striving to help its healthcare clients engage and retain membership/patients, complying with legislation and enabling language access, VIA is dedicated to providing the industry with value-add services such as automated workflow, cultural assessment and free education for its customers. Below is a list of VIA's healthcare highlights from 2012.

More Service Options
• Helping customers reduce costs and meet language access mandates through enhanced centralized translation approach
• VIA now offers a full set of web and mobile training solutions to support the unique needs of the healthcare industry

Customer Growth
• Carle Foundation
• Hawaii Medical Service Association
• Healthcare Management Administrators, Inc. (HMA)
• MedAire
• Molina
• Mosaic Medical
• Queen's Liver Center
• SOAR
• South Bay Health and Insurance Services
• State of Oregon
• The Blues Association
• Trillium Community HP
• Wellmark BlueCross BlueShield
• ZRT Laboratory

Executive Leadership
• VIA added Karen Donovan as VP of Healthcare

About VIA
VIA is a leading provider of global healthcare translation and e-learning/education services for U.S. Limited English Proficiency (LEP) communities. VIA is committed to improving access to healthcare by removing language and cultural barriers that may prevent people from otherwise obtaining such care. VIA offers healthcare organizations a comprehensive, affordable solution for meeting today's increasing need for multilingual communications and education. Healthcare clients include: Blue Shield of California, Regence, A-dec, HemCon Medical Technologies, Senior Whole Health, San Francisco Health Plan; as well as many hospitals, school districts and state governments. Headquarters are located at 700 SW Taylor Street, Suite 300 Portland, OR 97205-3016. For more information, visit http://www.viadelivers.com or call 503-243-2007.

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