McDonnell Group, Inc. Expands Integrated Marketing Services to Serve Changing Needs of Energy Industry

Smart Grid Specialist Agency updates services offerings, launches redesigned website

2013-03-26

ATLANTA, GA, March 26, 2013 (Press-News.org) McDonnell Group, Inc., the leading integrated marketing firm for the energy industry, today announced a complete refresh, rebrand, and expansion of service offerings to create increased value for customers. The changes are the result of an extensive customer survey and the changing needs of the energy industry. Services highlighted on McDonnell Group (MG)'s redesigned website, include:

• Market Strategy: MG leverages knowledge of global energy market dynamics, technology, and emerging trends, to deliver actionable, research-based services tailored to specific client needs.

• Market Research: From win/loss and customer satisfaction surveys to product service and brand perception testing, MG research informs client strategy and communication.

• Branding: MG helps clients tell their unique stories and builds brand equity so that when a customer is ready to buy, our clients are top of mind.

• Integrated Marketing and Public Relations: MG uses both inbound and outbound tactics to communicate message, reinforce brand experience, and drive the bottom line.

"The way the energy industry markets itself is changing," said McDonnell Group CEO Don McDonnell. "Now more than ever, utilities and technology providers are looking to align strategy for a marketplace characterized by new sources of energy, response to storms and climate change, aging infrastructure, and the realization that the era of consumer engagement is upon us. When our clients asked us to expand our services to help them more, it was a very easy decision to make," said McDonnell.

In addition to the integrated package of services and the redesigned website, McDonnell Group created a new logo and expanded its social media presence with a Facebook Page, while continuing to tweet and manage the group's highly active 5,000 member Smart Grid Executive Forum on LinkedIn. These efforts, along with last year's addition of team members and new headquarters, complete the full rebranding of the McDonnell Group.

About McDonnell Group, Inc.

As the leading integrated marketing firm for the energy industry, McDonnell Group has been creating value for its clients while transforming the efficiency of the industries we serve since we opened our doors in 2005. We give our clients competitive advantage and long-term market leadership by building powerful brands and positioning them for success. Serving companies from startups to members of the Fortune 500, McDonnell Group is privately owned and based in Atlanta, Georgia.

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