The effect of crowdsourcing contests on a company's stock and the idiosyncratic risks they create for investors
Researchers from University of Colorado Denver, Iowa State University, and Arizona State University published a new Journal of Marketing study that examines the stock market effects on these contests and the contest characteristics that may enable such contests to pay off.
The study, forthcoming in the Journal of Marketing, is titled “When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors” and is authored by Zixia Cao, Hui Feng, and Michael A. Wiles.
Crowdsourcing contests for marketing ideas such as new ads, graphics, and products have become quite popular ...











