Crowdsourcing contests: Understanding what brings high rewards, low risk
AMES, IA – During Frito-Lay's first "Crash the Super Bowl" contest in 2006, thousands of participants submitted 30-second videos promoting Doritos. Entries were winnowed down to five finalists, and a public vote selected the winning commercial, which aired during the most watched American television broadcast of the year.
The ad boosted Doritos sales and pulled in awards, sparking other big brands, like Nestlé, BMW and Fisher-Price, to launch their own crowdsourcing contests.
"Crowdsourcing has become more prevalent over the last decade. It can generate innovative ideas and solutions and engage ...















