Superzoo Offers New Grooming Features and Remodeled 'Club' for 2011 Show

EL SEGUNDO, CA, April 24, 2011 (Press-News.org) SuperZoo, one of the largest National shows for pet retailers, will return to the Mandalay Bay Convention Center Sept. 13-15, 2011. Produced and managed by the World Pet Association (WPA), SuperZoo will offer new features at the 2011 show, including a revamped business lounge, a new grooming component and expanded retailer course offerings through the SuperZoo University program.

"2010 was a record breaking year for SuperZoo with an increase of almost 14 percent in the number of exhibitors over the previous year and more than 10,000 attendees coming to the show," said Doug Poindexter, president of the World Pet Association. "We hope SuperZoo's new features in 2011 will help the show continue to grow and enhance the experience for our exhibitors and attendees".

The Club, a business lounge, debuted at last year's show and provided the opportunity for exhibitors to take important visitors to a more secluded, quiet environment and connect with them without the interruptions that can occur on the show floor. This year, The Club has been redesigned and will have a smaller, more intimate feel. Membership passes will be more economical and more company personnel will be allowed to enter per each pass. Passes for The Club can be purchased in advance online at http://www.superzoo.org.

SuperZoo also plays host to multiple grooming competitions as a part of the Groomer SuperShow, a series of contests and seminars devoted to advancing pet groomers and the pet grooming industry. This year WPA has enhanced the grooming portion of the show by partnering with Grooming Business Magazine to present the Cardinal Crystal Awards for Grooming Achievement. The prestigious awards honor grooming excellence and professional skills within the industry.

WPA has also added new courses to SuperZoo University, a pet industry education program which offers seminars covering important topics within the industry. The classes provide retailers with the tools they need to help their marketing strategies and businesses flourish. For a complete list of seminars, visit superzoo.org/superzoo-university.

SuperZoo will continue to host the New Product Showcase for attending exhibitors. The winners will be announced during day two of the show to help maximize exposure for the winning products.

For more information about SuperZoo, visit superzoo.org or call (800) 999-7295.

About the World Pet Association:
The World Pet Association (WPA), formerly the World Wide Pet Industry Association, is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. As society's "humanization" of pets grows stronger, WPA knows it is important to inform and educate the general public to ensure safe and healthy lifestyles for our animal friends. WPA plays host to America's Family Pet Expo, the largest consumer show in the world, hosted annually in Costa Mesa, Calif., and beginning in July 2011 in Puyallup, Wash. The organization also holds SuperZoo (www.superzoo.org), an annual pet industry trade show that showcases a comprehensive collection of exhibits and offers a variety of informative educational seminars known as SuperZoo University. WPA also offers Pet Industry Briefs, a free weekly e-newsletter containing vital industry information at your fingertips. For more information on WPA or to sign up for Pet Industry Briefs, please visit http://www.worldpetassociation.org.