Franchise Social Media Summit 2011 Earns Collective Praise from Franchising Community

NORTHBROOK, IL, October 05, 2011 (Press-News.org) Franchise Social Media Summit 2011 made history by being the first-ever social media seminar, exclusive to franchising, to be held entirely online. Today, its organizers continue to receive accolades from the broad audience, residing throughout five continents, who attended the Sept. 21 event.

"Our attendance included c-level executives of franchise companies, independent franchise consultants, franchise attorneys, marketing and development executives and master franchisees," said Paul Segreto, co-organizer of Franchise Social Media Summit. "All responses have been extremely positive and participants were impressed with the breadth and detail of information."

Lasting nine hours, the full day agenda of Franchise Social Media Summit 2011 was divided into a consumer marketing and franchises sales track with the option of registering for either track or the full day. As an approved course by the IFA's Institute for Certified Franchise Executives program, enrolled attendees received 75 CFE credit hours for attending one track and 150 hours for the full day. All participants received a recording of their purchased track and everyone was invited to watch the keynote presentation delivered by Lon Safko, the highly acclaimed author of best selling "Social Media Bible."

Presentations at the summit were delivered by a comprehensive list of experts throughout franchising. In attendance was BJ Emerson of Tasti D-Lite, David Murray of re:group, Debra Vilchis of Fishman Public Relations, Lee Plave of @Plave-Koch, Nick Powills of No Limit Media Consulting, Jack Monson of Engage121, Joe Caruso of franchisEssentials, and Jon Carlston of Process Peak.

"The summit was a pioneering venture for everyone involved. In fact, Go To Webinar informed us that this was the first nine hour webinar hosted through their service. We're elated to have delivered audio and visual quality that matched the excellence of our incredible speakers whose presentations were invaluable to the success of the event," Segreto said.

Taking into account the positive feedback, participation from around the world and expressed interest of presenters to be a part of future events, Paul Segreto and his co-organizer, Jeremy LaDuque, are confident in developing future seminars focusing on social media and online marketing exclusively for the franchise industry.

"Franchise Social Media Summit, as big as it was, is just a teaser for what's to come. As franchise professionals continue to demand information and training, we know that we have a system in place to deliver and we'll be announcing new events in the near future," Segreto said. "We are sincerely grateful to all of the brilliant minds that planned, organized and promoted Franchise Social Media Summit and extend a special thanks to all presenters who shared their invaluable expertise and knowledge to make this event a success for all of franchising."

For more information about Franchise Social Media Summit 2011, visit http://www.franchisesocialmediasummit.com. Information about future events can be found by visiting http://www.FranSummit.com or following FranSummit on Twitter and Facebook.

Contact: Debra Vilchis, Fishman Public Relations, (847) 945-1300 ext. 227 or dvilchis@fishmanpr.com