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Social Science 2011-10-22 1 min read

SocialFloat Gives Websites Valuable Social Signals

Increasingly, search engine algorithms are turning to "social signals" to rank web pages. A new, free tool called social float helps website owners harness the power of social signals for more traffic and better rankings.

CHESTERVILLE, ON, October 22, 2011

A new, free tool called SocialFloat offers hope for websites seeking better search engine rankings through "social signals".

Recent studies have identified "social signals" as an increasingly important part of Google's and Bing's ranking algorithm. Many tools already exist to help web pages create social signals, such as shares and votes; SocialFloat takes social signals to the next level at http://www.seo-writer.com/tools/socialfloat-signup.php .

"WordPress blogs have had an SEO advantage, because they have had 'floating' social sharing bars," explains David Leonhardt of The Happy Guy Marketing. "What we have created with SocialFloat replicates the WordPress plugins for regular website pages, particularly those with .htm, .html and .php extensions.

Signals that have been identified as particularly valuable include:

• Facebook shares
• Facebook comments
• Facebook likes
• Tweets
• Google Plus Ones
• StumbleUpon thumbs up

SocialFloat was built easy to install, so that even a newbie should be able to do it fairly easily. For those who prefer to have it installed for them, the developer is available to help. The tools is absolutely free, but the developer does ask for a small fee.

SocialFloat also includes optional buttons for some of the more popular SEO-friendly social bookmarking websites. "These buttons are extremely valuable for their backlinks they can generate, but please be very careful to only include those relevant to your niche." Mr. Leonhardt advises. "You do not want your visitors spamming non-related social sites on your behalf."

An effective SEO strategy in 2011-2012 must be built on creating useful and interesting content that people will want to share, and doing everything in your power to encourage your visitors to share your pages.