Nicole Lyons Joins the Royal Purple Family With NASCAR Associate Sponsorship

African-American Racecar Driver, Nicole Lyons secures support of premium synthetic oil company Royal Purple for NASCAR and NHRA 2013 race season.

2013-04-18

LOS ANGELES, CA, April 18, 2013 (Press-News.org) Race Car Driver, Nicole Lyons today announced her partnership with premium synthetic lubricant manufacturer Royal Purple as an official associate sponsor. Lyons is competing in the NASCAR Late Model Series (LMS), Limited Late Model Series (LLMS), and NHRA Top Sportsman Series for the 2013 season. In addition to Royal Purple's sponsorship commitment, Lyons was introduced earlier this month as the first of three featured Outperformers in the second season of the Royal Purple Outperformer Series.

Royal Purple selected Lyons as an Outperformer for her abilities as an award-winning engine builder, her success as a businesswoman who owns a restoration shop in Southern California, and her dedication as a pioneering female driver on the NASCAR and NHRA circuits. "We received tremendous feedback from last year's Outperformer series," said Royal Purple's Marketing Director, Randy Fisher. "This season we continue to feature leaders in their respective fields who emulate the idea that an Outperformer comes in all shapes and sizes, and from all walks of life."

Lyons is currently the only woman racing simultaneously in NHRA and NASCAR this season. As the first African-American woman to race in the highly competitive NHRA Top Sportsman drag racing series, she made her mark on history again when she debuted as a NASCAR Limited Late Model Series driver on March 16, 2013 at Hickory Motor Speedway.

"Royal Purple has a reputation for making the best products in the industry. I trust that dedication to quality in everything from my daily driver to my NHRA drag racing and NASCAR cars. To be selected as an Outperformer for my accomplishments and to have my racing endeavors supported by Royal Purple is truly an honor," said Lyons.

Lyons' next NASCAR LLMS race will be April 26-27, 2013 at Hickory Motor Speedway.

To view Nicole Lyon's Outperformer video:
http://www.royalpurpleconsumer.com/outperformer

To view NHRA Top Sportsman Division standing:
http://www.nhra.net/2012/sportsman/div2_all_12.html

To view NASCAR Hickory Motor Speedway standing:
http://www.hickorymotorspeedway.com/site_updates/pointstop.htm

About Nicole Lyons: Nicole Lyons, a 5'6" exotic beauty, has been a part of the National Hot Rod Association since 2005; it was her record-breaking debut performance that gained her the membership of NHRA. Lyons is one of the few drag racers that have the ability to build and design her own engines. Lyons is also known for her memorable role on SPEED network's "Car Warriors". Nicole Lyons has already been featured on several news outlets including NBC Nightly News w/ Brian Williams, FOX, CBS, Tyra Banks, Drag Illustrated Magazine, RIDES Magazine, CNN, and many more. She is what critics are calling "The Jackie Robinson of Drag Racing." For More Information: http://www.NicoleLyonsRacing.com

About Royal Purple
Royal Purple manufacturers synthetic lubricants for numerous automotive and consumer needs. For more information about Royal Purple or its products, contact Royal Purple, LLC, One Royal Purple Lane, Porter, TX 77365, 281-354-8600, http://www.royalpurple.com.

Avid Solutions For True Exposure. Email Avid Exposure for any further information at PR@avidexposure.com

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