The First Marketing Agency Dedicated to Help Brands Connect with Chinese Consumers in the Midwest

CHICAGO, IL, April 18, 2013

Chicago Chinese Media (ChicagoChineseMedia.com) is excited to announce its opening. "The birth of this company is inevitable," said Anson Wu, the Marketing Director of the agency. "Because of the incredibly fast-growing Chinese consumers' purchasing power in America, companies need our help to connect and capture this segment." Its parent agency, Fresh Design Studio (FreshDesignStudio.com), has been one of the leading digital agencies in Chicago since 2009. Continuing on its success, Anson leads a talented and bilingual team of marketers and researchers to build an agency that truly understands today's Chinese consumers in America.

As China has prepared to usher in its new leadership, a significant consumer force mainly comprised of students, professionals, investors and tourists has set foot in America. According to market research, buying power of Chinese who live in Chicago has risen to $318.4 billion in 2012. This is a coveted prospect for American products and services, however, the fact is American brands are hardly tapping into it. What has kept them away is the inevitable cultural obstacle to understand the market. Therefore, Chicago Chinese Media was built to respond to the change in this consumer market landscape.

Chicago Chinese Media is the first and only agency focusing on Chinese consumers in the Midwest. It has also gained supports from Chinese communities and Chinese media. To further its mission, Chicago Chinese Media has published an E-Book that explains the significance of Chinese consumers in America and provides the tools to capture this market. The E-book is available for downloading at http://www.ChicagoChineseMedia.com FREE for limited time.

For more information, please call us at 773.998.2625 or email us at Jane.Hou@ChicagoChineseMedia.com