Givers to crowdfunding campaigns enjoy vicarious success
Why would someone decide to give their money to help a stranger bring a creative project to life?
Recent research has found that backers of crowdfunding projects participate, in part, because of a sense of indirect success and the feeling that they are contributing to something bigger.
Crowdfunding — raising money for a new venture by collecting small amounts from many people — is most often done online, and messaging on the most popular sites reinforces the perception of a more democratic market.
But the reality is a bit ...
















