Expressing variety of emotions earns entrepreneurs funding
VANCOUVER, Wash. - Putting on a happy face might not be enough for entrepreneurs to win over potential investors.
Despite perceptions that entrepreneurs should always be positive about their ventures, a study led by a Washington State University researcher found that entrepreneurs whose facial expressions moved through a mix of happiness, anger and fear during funding pitches were more successful.
"Our findings show that there's a role for different emotions in pitches," said Ben Warnick, WSU assistant professor in WSU's Carson College of Business and lead author on the study published in the Journal of Business Venturing. "For example, an angry facial expression can convey how much you care about something, instead of just smiling, which on the extreme end ...











